August 17, 2022

[SAN MARINO & LAS VEGAS—June 9, 2022]— UFC, the world’s premier blended martial arts group, and VeChain, the main world sustainability-focused blockchain Basis, immediately introduced a first-of-its-kind long-term partnership that breaks advertising grounds for each manufacturers.

VeChain will turn out to be UFC’s first-ever Official Layer 1 Blockchain Accomplice, offering the blockchain Basis with an unprecedented stage of integration into key UFC belongings, starting from reside occasions, together with broadcast options and in-arena promotion, to unique content material distributed by way of UFC’spopular digital and social channels.

By means of UFC’s far-reaching world footprint, VeChain may have significant model visibility inside an estimated 900 million TV households in 175 nations that obtain UFC’s broadcasts.

“It’s a historic second when VeChain, the Layer 1 public Blockchain with probably the most enterprise adoption, joins forces with the quickest rising sport to lift consciousness that blockchain expertise is essential in serving to ship main world goals, resembling sustainability,” stated Sunny Lu, co-Founder and CEO of VeChain. 

“That is only the start of a multi-year relationship with UFC, and we actually stay up for altering the world collectively.”

“VeChain is a globally acknowledged chief in blockchain expertise, and we couldn’t be happier to welcome them as an Official Advertising and marketing Accomplice of UFC,” stated Paul Asencio, UFC Senior Vice President of World Partnerships.

“VeChain’s experience in utilizing real-world blockchain purposes to assist the private and non-private sector obtain their carbon-neutral targets is an effort we’re proud to assist.  We’re wanting ahead to working with VeChain to leverage UFC’s worldwide reputation to advertise a constructive message that blockchain expertise can be utilized to guard our surroundings for future generations.”

VeChain is a pioneer of real-world blockchain purposes, with worldwide places of work in Luxembourg, Japan, China, Singapore, France, Italy, Eire, SanMarino, and the US.

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Sturdy impartial developmental capabilities mixed with the skilled compliance steerage of strategic companions PwC and DNV have seen VeChain set up partnerships with many main enterprises, together with Walmart, Bayer, BMW Group, BYD Auto, LVMH, and extra.

The VeChainThor public blockchain is exclusive in that its applied sciences have been adopted commercially at enterprise and authorities ranges throughout varied industries. Their expertise has the ability to radically rework the worldwide financial system by enormously enhancing knowledge transparency and safety whereas facilitating unprecedented collaboration utilizing ‘trustless’ knowledge enabled by blockchain.

As well as, VeChainThor is mainstreaming purposes throughout industries starting from sustainability, carbon administration, provide chain & logistics, medication, vitality and others.

Branded Integrations and Entitlements

As UFC’s first-ever official Layer 1 Blockchain Accomplice, VeChainwill obtain one of many deepest integrations inside premier UFC belongings of any sponsor in UFC historical past.  First, VeChain will personal UFC’s official fighter rankings titles, UFC Rankings Powered by VeChain.

This distinctive and new integration gives VeChain unbelievable visibility throughout reside broadcasts of UFC’s largest occasions– its Pay-Per-Views– in addition to UFC digital and social channels. The combination additionally gives VeChain with a powerful affiliation with probably the most vital elements of UFC matchmaking—the fighter rankings.

VeChain’s prominence at UFC’s reside occasions will probably be bolstered with two extra high-visibility activations.  VeChain may have a branded presence inside UFC’s world-famous Octagon® in any respect 42 UFC occasions yearly and the 10-event Dana White’s Contender Sequence. 

VeChain can even be promoted in-venue in any respect UFC occasions, highlighted by frequent, dynamic branding on UFC Combat Deck, the brand new pioneeringLED decking shows which can be positioned across the Octagon, and improve the spectacle of UFC occasions by incorporating thrilling lighting results, graphics, animation, video, and extra.

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As well as, UFC and VeChain will collaborate on quite a lot of customized and unique content material that includes UFC expertise and athletes that will probably be distributed throughout UFC’s in style social media channels and digital platforms, reaching almost 200 million followers worldwide.

Amongst different branded activations, UFC can even present VeChain with distinctive entry to UFC’s state-of-the-art services, such because the Efficiency Institute and APEX, to develop once-in-a-lifetime company actions and occasions, and UFC and VeChain will companion to create VIP sweepstakes promotions for followers to attend UFC’s largest occasions.

UFC athletes can even profit, because the settlement gives for an annual Model Ambassador fund that can supply vital paid advertising alternatives to taking part UFC athletes.

VeChain-branded belongings will debut this Saturday, June 11, throughout UFC 275: TEIXEIRA vs PROCHAZKA on the Singapore Indoor Stadium.  The occasion marks the primary numbered UFC Pay-Per-View to be held in  Southeast Asia and likewise options the area’s first UFC championship bouts, as UFC world gentle heavyweight champion Glover Teixeira takes on No. 2 Jiri Prochazka, and UFC world ladies’s flyweight champion Valentina Shevchenko faces No. 5 Taila Santos.

About UFC

UFC is the world’s premier blended martial arts group (MMA), with greater than 688 million followers and 198 million social media followers. The group produces greater than 40 reside occasions yearly in a number of the most prestigious arenas world wide whereas broadcasting to almost 900 million TV households throughout greater than 170 nations.

UFC’s athlete roster options the world’s greatest MMA athletes representing greater than 75 nations. The group’s digital choices embrace UFC FIGHT PASS®, one of many world’s main streaming providers for fight sports activities. UFC is owned by world leisure, sports activities, and content material firm Endeavor, and is headquartered in Las Vegas, Nevada.

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For extra data, go to UFC.com and comply with UFC at Fb.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

About VeChain

Launched in 2015 as a personal consortium community, the VeChain Basis went on to develop the VeChainThor public blockchain, an EVM-compatible layer one sensible contract platform adaptable to wide-ranging real-world wants. It has at present been deployed throughout the provision chain, sustainability initiatives, carbon emission administration, SDGs, the automotive sector, medication, vitality, and extra.

VeChainThor’s distinctive two-token mannequin ensures low and steady transaction prices whereas a complicated Proof-of-Authority consensus mechanism ensures excessive throughput, scalability, and safety with minimal vitality consumption. Community efficiency up to now has resulted in zero downtime after 3+ years of steady operation. Different distinctive options embrace charge delegation, with customers unburdened by fuel charges, offering a seamless person expertise.

VeChainThor’s applied sciences are mature and confirmed in industrial environments. With world blockchain mass adoption quick approaching, VeChainThor is constructing the foundations of the digital financial system.

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